Do you know that the color you see on your screen is not necessary the real color ?
In a perfect world what you see in real life should be the same on your screen and the same then printed.
Let say you take a photo of a white wall. Our eyes knows what is white. Even when the sun hides we know its still white no matter the luminosity or the way objects will make the color change. For our brain, white is white.
Our cameras do not work the same way, we need to tell what is white so every other colors are correct. This is what is called White balance. It can be automatic or manually setup.
Let say you shot a white wall, with a correct white balance. Then you display it on your computer screen and your screen displays it, with its luminosity and contrast. No monitors are equal especially nowadays cheap screens that push the colors and contrast to give you a “pleasant” photo. But a pleasant photo on your screen is not a correct photo:
Most screens saturate color and contrasts to give you this pleasant look. So you wont need to correct your photos much to have “nice” photos. But its not true. When you will print your photos or display it on a neutral screen you will get low contrast, bad colors without saying WRONG colors.
A good photo, a correct photo is not necessary pleasing on your screen. Its a photo that looks “the same” on every media and with colors and contrasts as natural as possible.
We want our customers to have no suprise when they look at our retouched photos on different media medias. This is why we use state of the art Eizo screens (it s like Ferrari for monitors) and calibrated monitors when we create our products. We see many benefits:
1.You don’t have to buy very expensive equipement to get color perfection. Reality is even better than on your screen.
2. You don ‘t have to understand how color works, its fine tuned for you. We take weeks to be sure about the exact colors we use. + we do it in a calibrated, controlled environnement. We make sure to reduce variations that you may see on different medias.
3.Color management is done by pro photographer Anstellos (www.Anstellos.com) specialized in color management, color correction and accurate printed works. Eyes checked at 17/10 points (perfect accuracy) + results are checked many times on screens that use different technologies to ensure you get constant results.
Eizo screen S PVA calibrated every week, Apple Cinema display IPS calibrated every week, old fashioned Trinitron screen, laptops VA, S amoled displays.
4.We sometimes hear that people don’t care about accurate colors. We could not agree less. People care. You made a great photos and want to show it to your friends and you say “i doesn’t look the same at home”. We can’t make your photos look the same on every screen when you use Cosmepix.com because every setup is different even the light into your room is different, the viewers eyes and tastes are different but what we are 100% sure is that the color you get from us is triple checked so you get as accurate as possible.
The rest is a matter of tastes. Please check our product at Cosmepix . when you read “Cosmepix color” (http://www.cosmepix.com/color) it means pleasant AND color checked every single time.
How is color important for you ?